» ISH4 APPOINTS GREENLIGHT TO LEAD ITS SEO ACTIVITY

Greenlight, a leading search engine marketing (SEM) consultancy, has been selected by fish4, the UK’s largest classified website for jobs, homes and cars, to handle all search engine optimisation (SEO) activity, following a competitive pitching process.

Greenlight will lead fish4’s online marketing drive, focusing on search engine optimisation and link building activities, as it looks to promote its relaunched site offering. Greenlight’s remit will be to improve and maintain search engine rankings and to ensure the fish4 brand is more visible to consumers across the UK.

Greenlight was briefed to develop the most effective SEM strategy possible for fish4, focusing on fish4jobs, fish4cars and fish4homes. The relationship began in March 2007 and Greenlight aims to provide a full set of recommendations for all three sites by the end of June.

Simon Paine, fish4’s online marketing manager, explained: “We are very aware of how effective a strong search engine optimisation campaign can be at driving potential customers to our brands. Our brand recognition is already strong online and we are now looking to drive sales, we are confident that Greenlight is the best agency to help us do this.”

Greenlight’s ability to deploy resources rapidly, will allow fish4 to move towards improving SEO performance in time to meet key business deadlines. The flexibility and surety of Link Catalyst, Greenlight’s dedicated link building division, raises the possibility of achieving online search dominance in its core verticals.

Andreas Pouros, Managing Director of SEO: “We are extremely pleased to be working with fish4, a major publisher with a heavy presence in three crucial online areas: Jobs, Homes and Cars. Our SEO team has extensive experience of each of these areas and has produced fantastic results for our existing clients, many of whom are global brands. We look forward to bringing the same enthusiasm and dedication to the fish4 activity and can’t wait to see the best possible results.”

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