Search Engine Optimization knowledgebase & tutorial
Search Engine Optimization knowledgebase & tutorial
Search Engine Optimization is process of optimizing website to get top ranking on the researched keywords or the keywords provided from the client Side on the major search engines specially Google / Yahoo and Msn.
Approx daily 550 Million English based searches are conducted on various search engines therefore having any website search engine optimized for relevant keywords will be fruitful in terms of improving website traffic and attracting more online customers.
Search Engine Optimization is very fruitful for ecommerce based websites seeking to turn their visitors into customers because with having search engine optimization they can not only have increased web traffic but also a good number of registered users and increase in Online sales.
Today internet is becoming an international market place where visitors are converting into long term customers in this concern companies and ecommerce based website are proved to be the best sales increasing tools online and some of the best example of these are EBay and Amazon dot com.
Today people have realized the potential internet marketing therefore many business enterprises are averting towards internet based marketing Campaigns and therefore raising their funds specially to invest for internet based marketing.
Search Engine Optimization is the leading source for promoting business online. "The USP of having any website search engines optimized is placing any website in a market where customers are already searching for you"
Search Engine Optimization not only enable your website to get increased traffic but also increase your sales and help you to dominate your market Online.
For each of these listings (Sponsored-Organic-Directory) there are different kind of search engine optimization process which are required to be regulated, but before stating the process how the search engine optimization performed for the above listings we are stating how the these listings different from each other.
Sponsored Listing => This listing is regulated by search engines themselves. Search Engines have an integrated system which rank the registered website for sponsored listing on the required keyword as per the search engine optimization plan chosen by the website owner.
The search engine optimization for sponsored listing is known as PPC or Pay per Click, as the name suggest here you only pay a predefined cost per click only when users click your website on the search engine result pages. The best of PPC based search engine optimization is that its an instant kind of search engine optimization and no alteration or additional service is required to be implement on the website like Meta , Content writing or Link development and owner of the website can maintain the visibility of website on the sponsored listing by confiding or increasing their monthly budget for PPC based search engine optimization.
Here search engine optimization company researches the best keywords for your website and write ads for your website and schedule your website daily and monthly budget according to your budget and need of visibility of website on search engines. Whenever the searches with the assigned keywords perform on the PPC search engine or its network , your website lists under the sponsored listing column within the next hour you complete your PPC optimization wizard process with PPC search engines.
Organic Listing => Organic listings are the crawler based results which are regulated by search engine's algorithm. Every search engine has a different algorithm to rank websites on their result pages for the keyin keywords. Most of the internet users go for organic listing on search engine result pages because these listings or websites are analyzed by search engine's algorithm therefore 99% results on the organic listings are found exactly the same theme as compare to the keyword keyin.
All Search Engines have different algorithm therefore organic listing based search engine optimization is required to have synchronization with major and common aspects of every search engine's algorithm. The funny part of Organic listing based search engine optimization is that no search engines have disclosed the features or Illustrate the process to rank any website on their Organic listing.
The Major online business to every ecommerce and service provider websites are generated from the organic listing therefore therefore it has become a hot cake item online. Every business website is seeking to have organic listing based search engine optimization for their relevant keywords but its not an easy task to rank any website for the desired keywords.
Search engine's like Google has very strict policies for the website's specially designed to rank on a particular keyword therefore many times people lost their websites in order to get banned or penalized for spamming or other unethical rank improving techniques.
Search engine optimization for organic listing is difficult but not impossible task. Search Engine Optimization for google based organic listing requires a time span of 30 to 12 months to get a website easily and gradually synchronized with the requirement of search engine to rank for the desired keyword in an ethical manner.
The Cost of the Organic search engine optimization always regulated by the age of website and keyword competition , We suggest you to never go for single word based keyword optimization because no search engine optimization company can assure you to rank your website on single word based keyword but yes if the keyword is less competitive on organic results then it can be possible.
We always suggest our clients to go for combination of keywords for "region + keywords" like "search engine optimization india" because in this way you are targeting a region and its online market for your product or services. No search engine optimization expert or company can assure you for GUARANTEED #1 Ranking for your website on any search engine because they donot regulated search engines.
Keyword research is the most important aspect or backbone of any organic listing based search engine optimization. Now question arises how to choose a keyword, before going into process, analyze your requirement of search engine optimization and the region you want to target for your website online market. We use Google Suggest for having an opinion for the searches that are being conducted for our website theme and region, we also use overture and wordtrackker which are useful for Yahoo and Msn based optimization. So just login Google suggest or wordtrackker or collect keyword suggestions from overture and develop a list of keywords.
Now Sort keywords according to the most common searches conducted every day or the keyword which has the largest search conducted every day, you can get this information with wordtrackker and Overture keyword research tool. Choose your final keywords and follow the next process.
Search Engines love rich content websites, you must write content in a way that must develop a theme for your selected keyword , please remind that donot try to assign more that one keyword combination to a content based web page so that the theme of the web page remain unique. Donot try to spam your content with selected keyword because it can blacklist your website for keyword spamming even donot use hidden text , hidden layers to keep text behind the images or tiny text with 1px etc.
After having content writing completed now its time to optimize the content for your website, for this you're require to develop CSS (Cascade style sheets) assign colors and font that suits to your website look along with make our text easily readable by visitors and search engines. Now Follow some common steps
Yes its true that most of the search engine like Google Yahoo and Msn donot follow meta tags like Title, description, keywords to rank any website but still they contribute a big share in the whole search engine optimization process
Now your web pages are ready with content writing and optimization with Meta configuration , Now its time to perform some very important last time configurations
Develop Search Engine friendly URL's - > Develop new folders for every web page and rename it as same as the keyword assigned for that page and rename your pages exactly the same as the keyword used for that page this can show your page as E.g. "search-engine-optimization/search-engine-optimization.htm" (we have use example keyword as search engine optimization)
Develop sitemaps -> Now you have allocated web pages , its time to develop sitemaps, for Each page use the keyword anchor text on sitemap to develop hyperlink.
Develop site Navigation -> Now Link your all pages to each other with navigation ,try to put a anchor text for the sitemap on each page so that on search engine crawling session your website get indexed easily.
Last time Check -> Now you are about to launch your website on Web therefore before please do check your web for broken Links , missing meta or alt tags .
Now its time to introduce your website with search engines. Submit your website manually to search engines , it is suggested to donot use automated search engine submission programmes because search engine strongly appose automatic query or submission practice, try to submit your website to www.dmoz.org or Paid Yahoo directory , before submitting to these directories please go through with the guidelines for submission , for this it can be possible that you will require to make adjustments to Meta tags like Title. Gradual submission on all search engines can take one week to several months.
If you are a web designer or website developer and having more than one website so now its time to network your websites to get regular search engine crawling and Link development , we suggest to donot participate in link exchange services because Google oppose such acts to influence their algorithm to rank any website, try to write good content web pages in regular manner and see your website's gradually improved ranking with each search engine update.
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